Here we are going into the holiday season and we all know what that means. Things can kinda of get pretty lonely and quiet at the real estate office. So what's a Realtor to do?..I say march forward and start cleaning out your files, oh I mean listings.
You know the listings that everyone in your office has told you is not going to sale. Not because you haven't done your job marketing it effectively or trying to convince your client to lower the price, but because your client ahhhhhhhhhhhh well, the ones that know better than you. You know the kind, the ones that will tell you what is selling for this and that and they don't understand why their house isn't selling.
Oh, I know you figured that just maybe this overpriced listing will sale, and if I place it in this magazine it may create activity or better yet I will create a website... and you wait, and send out emails, and days turn into weeks, weeks turn into months and OMG it is a year and still no offers. But, wait my broker and every top agent says, "The name of the game in real estate is real estate listings." Now, that does not mean to take every listing...it just means to take saleable listings.... listings that are going to sell. Number one rule for a listing agent: If you don't know for sure you can sell it, don't take the listing. This doesn't mean take it overpriced and then work on them. It doesn't mean take the listing because the Seller said they would clean it up. It means, the price has to be right and the property has to be ready. Even these days, saleable listings sit longer on the market, sometimes saleable is just not enough.
I know the mind set Joe Blow will take it, my theory is let him...the most inventory does not necessarily mean the best agent in the house or the most money in your wallet.
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