What's this I hear? Realtors are being targeted for abusing the term "green" and saying they are using it like a marketing ploy and simply using it because it's vogue or in fashion! After reading that comment, I thought to myself well what does "Green" really mean? After all, most Realtors I know make it a priority to stay educated and attend the Green seminars for Realtors, but what really is the definition for a Green Home? And whose certifications and accreditation's should we refer to? The USGBC or NAR?
Everywhere you look you hear and read the words, "Become energy efficient, go green, change the air quality, don't use that kind of paint it's bad for the environment, don't overload and so on and on." What's a realtor or homeowner to do?
Well, I suspect this is not only new for some Realtors, but for most consumers too, even in 2010. What to do? Take some classes and become educated whether online, your home store, a Green Pro or your RE association or your local environmental organization.
If you are looking for a place to begin, try going here. If you really want to take it to the next level, you can get an energy audit of your home and appliances. I am told it takes from 2-3 hours for a total workup report. There is a fee, but it may pay in the long run. Hey, now that would be worth stating in your listing, "Total Green Energy Home Audit -Passed" and show off the report.
Or make your own YouTube video like this one, now the music is not going platinum, but the concept was good.
You know, when I speak to my clients about going green, the glaring and most obvious complaint I get is: "Why pay $4000 for installation of some of the green products and only see a $60 a year savings?" They have a point..I guess. If you are a good steward of the world you will concur for the betterment of mankind, the environment and most importantly for your grandchildren.
For more information on audits, click here.